Spotify and a gaggle of other companies are hoping you chuck away your precious storage device in favor of their cloud-based services.
As usual, right about the time the critical mass fully adopts some form of technology the next idea or platform is beginning to be adopted.
It appears that mp3s and all the other audio file types are about to become the next dusty media relic shelved right next to yellowing 8-track cassettes and warped vinyl.
Why? Everything, not just music, is going into the cloud.
Right now there are literally thousands of startups cranking the wheels to get cloud data and media streaming services to your fingertips.
Can you imagine a music service with just about every song ever recorded in the history of mankind available whenever you want it in real-time? It's like having a 500 million petabyte iPhone.
It reminds me of this old Qwest TV commercial about a motel that touches on the same idea "...all rooms have every movie ever made in any language anytime, day or night."
Services like Spotify want to be the total source for your music.
What is Spotify? Spotify is largely unknown in the U.S., but that could change very soon. It’s basically a music service that allows anyone to stream music directly to their computer or mobile device.
"I already have Pandora!", you cry. Spotify goes beyond simple channel streaming by offering the world of music and has integrated social sharing by allowing users to connect with their Facebook friends for their music experience. Note: Pandora does this too, but not as well.
Most of our music experience is about shared songs, recommendations and music writers, DJs or band members. This whole network is very important to how we grow with and use the songs in our everyday life.
But it's not just about music - in the next few years the Qwest commercial will be a reality for just about any type of media or data we desire.
Tim Andren is the founder of Guideas, Inc. an innovation and marketing company.